Hyundai Motor’s Latest Exhibition “The Path of An Archer” Blends Archery with Cutting-Edge Technology
SEOUL, South Korea – Hyundai Motor Company is setting the stage for a groundbreaking exhibition, “The Path of An Archer,” which will run from July 26 to August 18 at Hyundai Motorstudio Goyang. This innovative event is poised to captivate visitors with its unique fusion of sports and advanced technology.
“The Path of An Archer” invites attendees to explore the evolution of archery through Hyundai’s pioneering tech. The centerpiece of the exhibition is a 3.5 x 19-meter anamorphic widescreen that immerses visitors in the journey of an archer, from their first interaction with the bow to competing at the highest levels.
One of the highlights is Hyundai’s new self-adjusting shooting robot. This technology allows for precise, repeatable shots and can adjust launch angles and power settings, enhancing training for archers. The exhibition also features customized 3D-printed bow grips, designed to fit the specific contours of each athlete’s hand, ensuring improved performance and comfort.
Additionally, attendees will see Hyundai’s cutting-edge camera-based heart rate sensor and multi-camera posture analysis system. These technologies, making their debut at the exhibition, reflect Hyundai’s ongoing support for Korean archery and its commitment to integrating technology into sports.
Hyundai Motor Group has a long history of supporting Korean archers, and “The Path of An Archer” further solidifies this partnership, demonstrating their belief in advancing both technology and athletic performance.
For more details on Hyundai’s latest innovations, visit Hyundai Worldwide.