Hyundai Launches “I See You” Campaign with Lil Jon for 2026 Palisade Hybrid
FOUNTAIN VALLEY, Calif. – Hyundai Motor America has unveiled “I See You,” the latest chapter in its award-winning OKAY Hyundai campaign series, celebrating the launch of the all-new 2026 Hyundai Palisade Hybrid. The dynamic campaign, created in partnership with Culture Brands, blends music, culture, and authentic storytelling to highlight the Palisade Hybrid as the modern family SUV of choice.
Lil Jon Brings Star Power
At the center of the campaign is Grammy Award-winning music icon Lil Jon, who lends his unmistakable voice and larger-than-life energy to a series of vibrant ads. Directed by acclaimed Ghanaian American filmmaker Joshua Kissi, the campaign features cinematic vignettes of family and community moments—from HBCU homecomings to block parties and Sunday brunches.
Set against Lil Jon’s signature crunk-era sound, the Palisade Hybrid becomes more than a vehicle—it’s a cultural backdrop for joy, pride, and shared experiences.
“With the new Palisade Hybrid, we’re not just introducing a vehicle—we’re honoring the moments that matter most to our consumers,” said Sean Gilpin, Hyundai’s Chief Marketing Officer.
Authentic Storytelling by Culture Brands
The campaign reflects Culture Brands’ ethos of celebrating and affirming Black families through authentic media representation.
“OKAY! is more than a catchphrase—it’s a cultural affirmation,” said Eunique Jones Gibson, CEO and Chief Creative Officer of Culture Brands. “This campaign shows how Hyundai’s latest SUV fits seamlessly into the lives of style-conscious, value-driven Black families.”
With Joshua Kissi at the helm, the visuals capture the intersection of lifestyle and automotive design in a way that resonates deeply with audiences.
About the 2026 Palisade Hybrid
The all-new Palisade Hybrid combines elegant design with advanced hybrid technology, offering an estimated 619 miles of driving range on select trims. Its spacious, tech-forward interior emphasizes family comfort, while advanced connectivity and safety features underscore its position as a top-tier family SUV. Backed by America’s Best Warranty, the Palisade Hybrid continues Hyundai’s commitment to innovation and reliability.
Expanding the Campaign
Hyundai and Culture Brands will amplify I See You across digital and social platforms, including behind-the-scenes content with Lil Jon on Instagram, YouTube, and TikTok.
With its blend of music, style, and cultural affirmation, the campaign positions the 2026 Palisade Hybrid as more than a car—it’s a symbol of community and celebration.
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