HUMANE SOCIETY OF OAKVILLE, MILTON & HALTON UNVEILS NEW NAME AND BRAND IDENTITY
Rebrand reflects expanded regional reach, growing services and plans for a new, modern animal shelter
Oakville, Ontario – The organization formerly known as the Oakville & Milton Humane Society has officially entered a new chapter, announcing a rebrand as the Humane Society of Oakville, Milton & Halton (HSOMH). The change, confirmed on November 27, marks nearly 90 years of service and reflects the charity’s expanded regional role across Halton.
According to the organization, the new name and refreshed visual identity recognize years of growth in programming, partnerships and community impact that now extend well beyond municipal boundaries.
“This moment is not about a logo or a name alone,” the organization said in its announcement, describing the rebrand as the outward expression of decades of progress rooted in compassion and community support.
Expanding Reach Across Halton
Executive Director Jeff Vallentin said the organization’s services have evolved to meet the needs of a growing region.
“Over the years, our work has naturally grown beyond our walls and today our arms are open, eager to serve even more into the future,” Vallentin said. “Families from across Halton can access our emergency sheltering program as well as our pet food bank; children from surrounding communities come here to learn, to build empathy, and to find confidence at our camps and programs; and we have many volunteers from the wider region who give us their time and their hearts.”
Vallentin also noted the organization’s ongoing support of Ontario’s Animal Welfare Services (AWS) as a provincial priority, adding that “in so many ways, our community has already become bigger than the borders on a map.”
Responding to Community Growth
From its early beginnings—described as one truck, a hallway of kennels and strong determination—the Humane Society has grown into a central hub for animal care, education and family support. As Oakville, Milton and the surrounding region continue to grow, so too has demand for animal welfare services.
“Our community has outgrown our footprint,” Vallentin said. “We want to do more. We can do more. And we’re taking real steps to make that happen.”
Planning a New Shelter Facility
As part of its long-term vision, HSOMH has sold its current property to the Town of Oakville and is now actively planning a new, modern shelter. The organization says the future facility will allow it to help more animals, support more families and serve the region for generations.
The rebrand was further supported through the organization’s selection as the 2025 recipient of the Humanology for Good Grant from Jan Kelley. Through the grant, more than $100,000 in pro bono marketing expertise was provided to help strengthen HSOMH’s voice, refresh its visual identity and launch a new website.
“They saw our potential and believed in what we’re building,” Vallentin said. “That trust speaks volumes about the work we do and the future ahead.”
A Refreshed Identity, Same Mission
Alongside the new name, HSOMH has launched a refreshed brand and redesigned website aimed at better reflecting the organization’s energy, care and connection with the community. While the look has changed, the organization emphasized that its mission remains rooted in compassion and responsible animal care.
“This change helps us tell our story more clearly,” the organization said. “And our story has always been about care, compassion, and community.”
Source: Humane Society of Oakville, Milton & Halton news release, November 27, 2025
Follow GTA Today on social media for more local news and updates. #GTAToday
