Tim Hortons Holiday Smile Cookie Campaign Raises Record-Breaking $13 Million for Charities Nationwide
Record-breaking Tim Hortons Holiday Smile Cookie campaign generates $13 million for charities across Canada.
TORONTO — Tim Hortons has announced a record-breaking achievement for its 2025 Holiday Smile Cookie campaign, raising $13 million for local charities, community groups, and Tim Hortons Foundation Camps. The Canadian fundraiser, now in its third year, continues to grow as one of the company’s most impactful national initiatives.
The milestone reflects the combined efforts of Tim Hortons restaurant owners, team members, volunteers, and millions of generous guests across the country who purchased Holiday Smile Cookies, with 100% of proceeds donated to local causes.
“We are so grateful to Tims restaurant owners, team members and volunteers across the country for their dedication to making this year’s Holiday Smile Cookie campaign a huge success,” said Axel Schwan, President of Tim Hortons. “A huge thanks goes out to the countless Tims guests who purchased Holiday Smile Cookies for their generosity.”
Since its launch in 2023, the Holiday Smile Cookie program has raised $33.5 million for community organizations and Tims Camps, which provide leadership and development programming for underserved youth.
Caroline Barham, President of Tim Hortons Foundation Camps and a Tim Hortons restaurant owner in Western Canada, emphasized the significance of the support Canadians continue to show.
“More than just a festive treat, every Holiday Smile Cookie purchased makes a meaningful impact in communities across the country,” Barham said. “Thank you to everyone who made this week a success and for helping make the impossible possible.”
Tim Hortons operates nearly 4,000 restaurants across Canada and over 6,000 worldwide.
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