Arts & Entertainment

Hisense Launches ‘BEYOND GLORY’ Campaign with Manuel Neuer as Brand Ambassador for UEFA EURO 2024

Hisense, the global home appliance giant, has unveiled its ambitious ‘BEYOND GLORY’ campaign in anticipation of the upcoming UEFA EURO 2024™ tournament. The campaign, aimed at celebrating excellence in football and technological innovation, features Manuel Neuer, the illustrious German goalkeeper, as its brand ambassador.

In a grand unveiling ceremony held today, Hisense announced Neuer, famed for his World Cup triumph and numerous Bundesliga titles with FC Bayern Munich, as the face of their campaign. Neuer’s reputation as a paragon of excellence on the field aligns perfectly with Hisense’s commitment to pushing boundaries in the home appliance industry.

The ‘BEYOND GLORY’ campaign underscores the shared values of relentless pursuit of excellence between professional footballers vying for EURO honors and Hisense’s dedication to delivering cutting-edge technology and unparalleled quality in their products.

Speaking about his partnership with Hisense, Neuer expressed his delight, stating, “I am delighted to support the Hisense ‘BEYOND GLORY’ UEFA EURO 2024™ campaign as an ambassador. I am also very much looking forward to the EURO’s as the ultimate challenge for the elite of Europe’s footballers.”

Bob Wang, General Manager of Hisense International Marketing Department, highlighted the significance of Neuer’s role in the campaign, stating, “A goalkeeper is relied on by his team to be always there and be totally dependable in helping ensure their success. At Hisense, we strive for a similar aim in our commitment to succeed in improving the lives of our customers with innovative dependable technology.”

Hisense’s association with UEFA EURO 2024™ marks its third consecutive sponsorship of the event, demonstrating the company’s ongoing efforts to connect with consumers worldwide and enhance their everyday living experiences.

As an official partner of UEFA EURO 2024™, Hisense aims to elevate the game-watching experience through its cutting-edge TV products and home appliances. With Neuer as its ambassador, the company is poised to provide football fans around the world with an unparalleled experience during the tournament.


Hisense’s ‘BEYOND GLORY’ campaign represents a strategic move by the company to leverage the immense popularity of football and align its brand with the values of excellence and innovation. By partnering with a revered figure like Manuel Neuer, Hisense not only enhances its brand visibility but also establishes a strong emotional connection with consumers, particularly football enthusiasts.

The campaign’s focus on technological innovation and quality reinforces Hisense’s reputation as a leader in the home appliance industry. As the excitement builds for UEFA EURO 2024™, Hisense’s presence as an official partner ensures that fans can expect nothing short of a top-notch viewing experience, further solidifying the company’s position as a global powerhouse in the realm of consumer electronics.

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