Grenade ‘Upgrade’ Fitness Event Transforms Ashbridge’s Bay Park into an Outdoor Gym this Labour Day Weekend

TORONTO — Ashbridge’s Bay Park and Beach will trade in its usual summer vibe for something more intense this Labour Day weekend, as UK-based protein bar brand Grenade brings its “Grenade Upgrade” event to Toronto. The two-day fitness extravaganza aims to deliver a high-energy, immersive gym experience to the city’s fitness enthusiasts, all while promoting the brand’s high-protein, low-sugar products.

The event, which runs from 9 a.m. to 6 p.m. on August 31 and September 1, promises to transform the popular park into a bustling outdoor gym, complete with state-of-the-art equipment from Supra and a lineup of free workout classes led by top Toronto trainers. Grenade’s goal is clear: to offer a premium fitness experience without the premium price tag, making quality workouts accessible to all.

Fitness Meets Fun in the Heart of Toronto

Attendees can expect a range of activities catering to various fitness levels, making it a must-visit for anyone looking to break a sweat while enjoying the last days of summer. From functional fitness classes to strength and conditioning sessions, there’s something for everyone. Trainers leading the sessions include Ottillia Giralico, a fitness coach and owner of Club Enhergy, a women-only exercise club, and Xavier Cormier, a two-time Calisthenics national champion. Joining them are Brian Nguyen, a men’s health coach with over a decade of experience, and Eva Amo-Mensah, a certified strength and conditioning trainer known for her dynamic approach to fitness.

The Hanging Bar Challenge: Who Will Hang the Longest?

One of the event’s highlights is The Hanging Bar Challenge, where participants can test their grip strength and endurance. The competitor who hangs the longest will walk away with a grand prize that includes the ultimate gym pass from Altea, 10 boxes of Grenade products, and a branded backpack, t-shirt, and workout towel.

“We are so excited to bring the Grenade noise to Toronto this Labour Day weekend and help Canadians to upgrade their protein and workout game,” said Martha Kirkby, Brand Manager for North America at Grenade. “We’re passionate about fueling your fitness journey, and the Grenade Upgrade activation will represent that. We can’t wait to share this experience with the vibrant Toronto fitness community and bring even more energy and inspiration in the future.”

More Than Just a Workout

Beyond the physical activities, the event offers plenty of opportunities to sample Grenade’s products, including their popular protein bars. A DJ will keep the energy high throughout the day, and a hydration station will be available to keep participants refreshed.

The Grenade Upgrade event is free to attend and open to the public, ensuring that everyone, from seasoned gym-goers to fitness newcomers, can enjoy a day of health, wellness, and community.

A Boost for Toronto’s Fitness Scene

Toronto’s fitness culture has been steadily growing, with more people prioritizing health and wellness in their daily lives. Events like Grenade Upgrade not only cater to this demand but also help to build a sense of community among fitness enthusiasts. By bringing together top trainers, state-of-the-art equipment, and a supportive environment, Grenade is making fitness both fun and accessible.

As Toronto continues to embrace its status as a hub for health and wellness, events like this set a precedent for what the future of fitness could look like in the city. With Ashbridge’s Bay Park as the backdrop, this Labour Day weekend is set to be a celebration of strength, endurance, and the vibrant fitness community that calls Toronto home.

For more information about the event, visit Grenade’s official site or contact Vanessa Francone at vanessa@fusecreate.com.