grace & stella Expands Across Canada with Amazon, Costco & Walmart Launches
Viral beauty brand brings feel-good skincare to more Canadian shelves
TORONTO — Canadian beauty brand grace & stella is entering a new era of growth, launching across three of Canada’s largest retail platforms: Amazon.ca, Costco, and soon, Walmart. Best known for its under-eye masks and facial sprays, the brand is focused on bringing its “feel-good moments” to more Canadians through convenient, nationwide access.
Available Now on Amazon and at Costco
As of July, shoppers can now find grace & stella’s top-rated skincare items on Amazon.ca, offering fast and reliable delivery across the country. In parallel, select Costco stores are now featuring exclusive bundles designed for gifting or stocking up on self-care essentials.
The company confirmed that Walmart locations will begin carrying grace & stella products later this year, further expanding its retail footprint.
The Power of Small Rituals
“We’ve always believed in the power of small rituals that spark joy,” said Erin Mawhinney, Creative Director at grace & stella. “Expanding into Amazon and Costco—and soon, Walmart—makes it even easier for Canadians to experience those little feel-good moments wherever they are.”
Cult Status Meets Mainstream Retail
Founded in Canada, grace & stella has developed a loyal global following thanks to its cruelty-free, vegan formulations and playful branding. With an emphasis on accessibility, transparency, and quality, the brand has gone viral on social media by turning everyday skincare into joyful rituals.
The expansion comes as Canadian consumers are increasingly prioritizing wellness, with a demand for beauty products that are both effective and emotionally uplifting.
A Feel-Good Mission
With this major retail move, grace & stella is staying true to its mission: helping people embrace self-care as a regular part of their lives. “Self-care isn’t just about skincare,” the brand says. “It’s about the little feel-good moments that domino into bigger feel-good moments.”
Canadians can learn more or shop directly via www.graceandstella.com.
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