Gigi Hadid Named New Face of Rabanne’s “Million Gold For Her” Fragrance
Toronto — International supermodel and entrepreneur Gigi Hadid has been announced as the global ambassador for Rabanne’s latest fragrance, “Million Gold For Her.” The announcement marks a significant milestone for the iconic fashion house as it continues to redefine modern femininity through bold and innovative scents.
Hadid, 29, is renowned for her influential presence in the fashion industry, boasting over 78 million followers on Instagram and a career that spans modeling, television hosting, and business ventures. Her collaboration with Rabanne aims to embody a new era of empowerment and self-expression, aligning with the brand’s legacy of challenging conventions and celebrating individuality.
“Million Gold For Her reminds me of how Rabanne feels as a Maison. It’s powerful and beautiful, with notes of rose, lavender, and a subtle salty mineral musk,” said Hadid in a statement. “I love the balance. I think that a lot of my personality has masculine tinges to it, so I appreciate the mix of feminine and masculine elements in this fragrance.”
The accompanying campaign, set to debut alongside the fragrance launch, features Hadid in a dazzling gold dress adorned with Swarovski crystals, capturing the essence of luxury and confidence. Directed by acclaimed creatives Mert Alas and Manu Cossu, the campaign is energized by Beyoncé’s hit song “Pure/Honey,” further emphasizing themes of strength and empowerment.
Jerome Leloup, Vice President of Rabanne, expressed enthusiasm over the partnership, stating, “Gigi brings the spirit of our legacy. In her, I see similarities with Monsieur Rabanne’s iconic muses – from Jane Birkin to Jane Fonda as Barbarella. She also brings her own distinct personality that makes her the perfect embodiment of the modern Rabanne woman.”
“Million Gold For Her” is presented in an elegantly designed bottle featuring Rabanne’s signature XL link jewelry motif, symbolizing the brand’s fusion of fashion and fragrance. The scent will be available in multiple sizes, including 30ml, 50ml, 90ml, and a sustainable 200ml refill option, along with a complementary body lotion.
Toronto fashion enthusiasts can look forward to experiencing the fragrance firsthand as it hits local retailers starting today. The launch is expected to make a significant impact on the city’s vibrant fashion and beauty scene, offering a new staple for those seeking a blend of sophistication and audacity in their signature scent.
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