Gatorade Canada Welcomes PWHL Star Sarah Fillier to Its Roster of Elite Athletes
MISSISSAUGA, ON – Gatorade Canada has announced a significant expansion of its athlete roster with the addition of Sarah Fillier, the 2024 PWHL first-overall draft pick and a promising talent in women’s hockey. This partnership reflects Gatorade’s ongoing commitment to supporting women’s hockey and fueling the next generation of top athletes.
Lourdes Seminario, Senior Director of Marketing, Sports Nutrition, Canada, expressed enthusiasm about Fillier joining the Gatorade family, stating, “Gatorade has a long history of helping fuel the next generation of top athletes, and we are excited to welcome Sarah to the Gatorade family as we kick off another exciting season partnering with the PWHL.” Seminario highlighted Fillier’s energy, determination, and skill, noting that these qualities align perfectly with Gatorade’s mission to fuel greatness in sport.
Before stepping onto the professional stage next month, Fillier has already achieved an impressive list of accomplishments, including four gold medals at international competitions and being named Rookie of the Year in three different collegiate leagues. Her selection as the first-overall pick in the 2024 PWHL draft marks a significant milestone in her burgeoning career.
“It’s truly an honour to join the Gatorade family alongside the world’s most elite athletes,” said Fillier. “I’m proud to work with such an iconic brand that is empowering the next generation of athletes to never give up on their dreams.”
Gatorade Canada is celebrating Fillier’s relentless drive and impressive track record, underscoring her ‘never enough’ attitude that has propelled her professional journey. A creative campaign featuring Fillier showcases her skating on the ice, with visuals highlighting her numerous accomplishments, culminating with the motivational message: “That’s just the beginning. Welcome to the team, Sarah Fillier.” The campaign can be viewed on Gatorade Canada’s YouTube channel here.
As an inaugural sponsor of the PWHL, Gatorade’s partnership with Fillier exemplifies its dedication to supporting women’s sports and fostering the development of future stars in hockey.
