Firehouse Subs and Hot Ones Bring the Heat with Spicy New Subs

TORONTO – Firehouse Subs®, the firefighter-founded sandwich chain, is turning up the heat with a bold new partnership with Hot Ones™, the celebrity hot wing interview series known for pushing spice limits. The collaboration introduces two limited-time subs: the Spicy Dill Hook & Ladder and the Zesty Garlic Hook & Ladder, offering customers a choice between intense heat and mild zest.

The new subs are innovative takes on Firehouse Subs’ signature Hook & Ladder®, packed with bold flavors and premium ingredients. The Spicy Dill Hook & Ladder is designed for those who crave extreme heat, featuring Canadian smoked turkey, honey ham, melted jalapeño jack cheese, lettuce, tomatoes, onions, deli mustard, Firehouse Hero Sauce, and the exclusive Last Dab™ Dill Pickle—a pickle plank marinated in Hot Ones’ Last Dab™ Reaper Edition hot sauce. This marks Firehouse Subs’ spiciest menu item yet and the first time the Last Dab™ Reaper Edition hot sauce has been featured in a menu collaboration.

For those looking for a more balanced kick, the Zesty Garlic Hook & Ladder includes Canadian smoked turkey, honey ham, melted jalapeño jack cheese, lettuce, tomatoes, onions, garlic chips, and mayo, with an extra punch of flavor from Hot Ones’ The Classic™ Garlic Fresno Hot Sauce.

“With the first-ever Last Dab™ Dill Pickle, we’re serving one of the hottest subs the industry has ever offered,” said Dena vonWerssowetz, Chief Marketing Officer of Firehouse Subs. “And for those daring enough, fans who order the Spicy Dill Hook & Ladder can put their heat tolerance to the ultimate test by upgrading their normal side pickle to the Last Dab™ Dill Pickle.”

Hot Ones host Sean Evans also expressed excitement about the partnership, highlighting Firehouse Subs’ reputation for bold flavors. “This partnership perfectly blends our shared passion for pushing the boundaries of flavour and heat, and we can’t wait for our fans to try these fiery subs,” he said.

Both subs are available now for a limited time at Firehouse Subs locations across Canada. Fans can visit FirehouseSubs.ca to find their nearest restaurant and test their spice tolerance.

Customers sensitive to spice or the Carolina Reaper pepper should exercise caution when trying the Spicy Dill Hook & Ladder.

SOURCE Firehouse Subs