F1 Meets Mickey Mouse: Disney and Formula 1 Announce Global Collaboration
LAS VEGAS — In a surprise announcement sure to thrill fans of racing and animation alike, Disney and Formula 1® have officially revealed a global collaboration that will see Mickey Mouse and Friends enter the high-octane world of Formula 1 starting in 2026.
Unveiled at the Grand Prix Plaza in Las Vegas, the partnership was celebrated with appearances by Disney Consumer Products President Tasia Filippatos, Formula 1 Chief Commercial Officer Emily Prazer, former F1 driver Romain Grosjean, and the iconic Mickey Mouse himself. The event also featured a custom Disney x F1 race car as a symbol of the collaboration’s bold ambition to merge storytelling with sport.
The Disney x F1 initiative will span content, merchandise, and fan experiences designed to appeal to younger audiences and families worldwide. Though details remain under wraps, both companies promise that fans will soon see Mickey and friends “living life in the fast lane.”
Expanding Reach with a Shared Vision
“As we celebrate nearly a century of Mickey Mouse & Friends, our collaboration with Formula 1 offers a unique opportunity to bring two powerhouse entertainment properties together,” said Tasia Filippatos. “This exciting collaboration will unfold across a global stage, with unforgettable content and experiences tailored for Disney and F1 fans alike.”
Formula 1’s Emily Prazer echoed the enthusiasm: “It fits perfectly with our strategy to step outside the world of sport and into a broader consumer market. We’re introducing Disney to our 820 million fans worldwide, and I can’t wait to see what our teams come up with for the circuit and beyond.”
A Move Geared Toward Younger Fans
Formula 1’s recent surge in popularity among younger audiences is part of what made the partnership a natural fit. According to recent data, more than four million children aged 8–12 actively follow the sport across the EU and U.S., and 54% of F1 followers on TikTok are under 25.
By linking Mickey Mouse’s timeless appeal with the energy and innovation of modern Formula 1, both brands aim to cultivate a new generation of motorsport fans while giving long-time Disney followers a fresh lens through which to enjoy the iconic characters.
Fans are encouraged to follow @mickeymouse and @f1 on social media for future updates. Additional details about the Disney x F1 initiative—including themed merchandise, content reveals, and special event activations—are expected to roll out leading up to the 2026 racing season.
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