Embracing Creativity: Moms Encouraged to Play with LEGO Sets this Mother’s Day

Toronto – In a refreshing twist on Mother’s Day celebrations, the LEGO Group is encouraging moms to join in on the fun and play alongside their children with a range of mom-approved LEGO sets. This initiative aims to foster creativity, confidence, and bonding between mothers and their kids.

According to insights from the LEGO Play Well study, conducted among hundreds of children aged 5-12 in Canada, there’s a notable gap in creative confidence between genders. A staggering 73% of girls expressed feeling worried about sharing their ideas, while over half of the children surveyed believed that adults listen more to boys’ creative ideas than to those of girls. Recognizing the importance of nurturing creativity in all children, LEGO advocates for inclusive play experiences where moms actively participate, validating their children’s imaginative endeavors regardless of gender.

To facilitate this inclusive play experience, the LEGO Group has curated a selection of mom-approved sets that cater to a variety of interests:

For the nature enthusiast, consider the following options:

1. LEGO Icons Kingfisher Bird ($69.99): Bring the vibrant colors of the kingfisher bird into your home with this stunning LEGO set. With intricate details and lifelike features, it’s a perfect gift for moms who appreciate the wonders of wildlife.
2. LEGO Ideas The Insect Collection ($99.99): Delve into the fascinating world of insects with this captivating LEGO set. From butterflies to beetles, each insect is beautifully crafted, making it a unique addition to any collection.
3. LEGO Botanical Collection Tiny Plants ($69.99): Create your own miniature garden with this charming LEGO set. Featuring an assortment of tiny plants and flowers, it’s a delightful way to add a touch of greenery to any space.

For moms who love history and travel, LEGO offers an exciting selection of sets inspired by iconic landmarks and destinations:

1. LEGO Ideas Red London Telephone Box ($149.99): Transport mom to the bustling streets of London with this iconic LEGO set. Recreate the charm of the city with this classic telephone box, perfect for display or play.
2. LEGO Ideas Polaroid OneStep SX-70 Camera ($99.99): Capture memories with mom using this nostalgic LEGO set. Modeled after the classic Polaroid camera, it’s a fun and creative way to preserve precious moments.
3. LEGO Ideas Tales of the Space Age ($64.99): Embark on a journey through space and time with this imaginative LEGO set. Featuring retro-futuristic designs, it’s a captivating tribute to the golden age of science fiction.

For moms who have a flair for interior design, LEGO offers a selection of sets that are both stylish and functional:

1. LEGO Ideas Family Tree ($99.99): Celebrate family bonds with this elegant LEGO set. With customizable branches and leaves, it’s a beautiful way to showcase your family tree.
2. LEGO Botanical Collection Dried Flower Centerpiece ($69.99): Add a touch of natural beauty to your home with this exquisite LEGO set. Featuring dried flowers and foliage, it’s a stunning centerpiece for any table or mantle.
3. LEGO Botanical Collection Bouquet of Roses ($79.99): Express your love with this timeless LEGO set. Featuring a bouquet of lifelike roses, it’s a thoughtful gift that will never wilt or fade.

For moms who appreciate art and creativity, LEGO offers a selection of sets inspired by famous artworks and masterpieces:

1. LEGO Art Hokusai – The Great Wave ($139.99): Dive into the world of Japanese art with this mesmerizing LEGO set. Recreate Hokusai’s iconic Great Wave and bring a touch of elegance to your home.
2. LEGO Art The Fauna Collection – Macaw Parrots ($79.99): Add a splash of color to your walls with this vibrant LEGO set. Featuring a pair of majestic macaw parrots, it’s a striking piece of art that will spark conversation.
3. LEGO Art Modern Art ($79.99): Explore the world of modern art with this abstract LEGO set. With bold colors and geometric shapes, it’s a creative expression of style and sophistication.

These sets not only offer hours of entertainment but also serve as a platform for meaningful interaction and creativity between moms and their children. This Mother’s Day, let’s celebrate by flipping the script and showing Mom that she can play too!

Commentary:

As we celebrate Mother’s Day, it’s heartening to see initiatives like this that promote inclusive play and creativity. By encouraging moms to participate in play with their children, the LEGO Group is not only fostering stronger bonds within families but also challenging stereotypes and empowering children to express themselves freely. In a world where creativity knows no bounds, let’s embrace the opportunity to play, create, and connect with our loved ones. Happy Mother’s Day to all the incredible moms out there!