Leisure and Lifestyle

Element Event Solutions Unifies Nine Brands, Becomes Official Tenting Partner for Estates of Sunnybrook

Toronto – Last week marked a significant development in Toronto’s event and hospitality landscape as Element Event Solutions, a leader in event services across Canada, celebrated the unification of its nine founding brands at a special event. The celebration, held at the historic Estates of Sunnybrook, drew over 350 industry professionals, including representatives from top Canadian venues, caterers, event planners, and corporate partners.

The gathering not only introduced Element Event Solutions to the industry but also showcased its state-of-the-art Vista tent, the only one of its kind in Canada. As part of the event, Element announced its new partnership with the Estates of Sunnybrook as the official tenting partner. The Estates, a much-loved venue known for hosting memorable weddings and events, has been closed since 2020. It is currently undergoing renovations and is set to reopen in May 2025 under the management of Oliver & Bonacini Hospitality.

“We’re committed to innovation and investment in the Canadian eventing and hospitality industry,” said Allison Freeman, CEO of Element Event Solutions, who previously led the company under the Chair-man Mills Corp. name. “It’s fitting to celebrate our launch in our beautiful Vista tent at the newly reopened Estates of Sunnybrook. We’re proud to partner with Oliver & Bonacini and Sunnybrook Health Sciences Centre as the tenting partner for this iconic venue.”

The revamped Estates of Sunnybrook will feature a variety of reception areas, meeting spaces, a main indoor ballroom, and the grand tent on the Field at Sunnybrook, an outdoor area capable of accommodating up to 350 guests.

Michelle McCulloch, Vice President of Element Tents and Structures and former owner of Regal Tent Productions, added, “We are excited to offer this unique new venue in such a historic setting. It’s wonderful to be part of reinvigorating these remarkable properties for the benefit of the Canadian event industry, our corporate partners, event planners, and customers.”

With its renovation set for completion in spring 2025, Oliver & Bonacini is already accepting event inquiries for bookings beginning in May. The Estates are poised to host a wide range of events, including weddings, corporate gatherings, and galas, in a space that combines historic charm with modern amenities.

Element Event Solutions, originally established as Chair-man Mills in 1911, operates more than 30,000 events annually in partnership with top venues, caterers, and planners. The company recently unified its founding brands, which include Event Rental Group, Contemporary Furniture Rentals, Regal Tent Productions, Advanced Tent Rental, and others, under the Element name. This merger strengthens its commitment to creating remarkable spaces for social, corporate, philanthropic, and community gatherings.

For more details on event packages, pricing, and booking inquiries, visit Oliver & Bonacini’s website.

Oliver & Bonacini, founded in 1993, is known for its collection of unique dining establishments and event venues across Canada, including locations in Toronto, Montreal, Calgary, and Edmonton. The hospitality group will manage the Estates of Sunnybrook upon its reopening, adding to its portfolio of distinctive venues and catering services.

SOURCE Torchia Communications

Tiana Squire

Tiana Squire is our Leisure and Lifestyle Writer, dedicated to covering a wide array of topics including restaurants & bars, fashion, travel and tourism, family events and entertainment. With a passion for exploring and sharing the best in leisure experiences, Tiana brings her unique perspective and enthusiasm to each piece she writes. For inquiries or feedback, contact Tiana at tiana.squire@gtaweekly.ca.

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