Leisure and Lifestyle

Dove Pledges to Keep Beauty Real, Shuns AI in Advertising

In a bold move aimed at promoting authenticity and challenging unrealistic beauty standards, Dove, the iconic beauty brand, has announced its commitment to never using Artificial Intelligence (AI) to represent real people in its advertising.

Dove’s decision comes as the culmination of its 20-year journey advocating for real beauty. The brand, known for its groundbreaking campaigns challenging societal norms and promoting body confidence, continues to lead the charge in reshaping the beauty industry landscape.

The announcement coincides with the release of Dove’s latest research, “The Real State of Beauty: a global report,” which highlights the persistent pressure women face to conform to narrow beauty ideals. With 42% of Canadian women expressing a willingness to sacrifice a year of their lives to achieve these standards, Dove’s stance against AI-generated representations is more relevant than ever.

Dr. Phillippa Diedrichs, a Research Psychologist at the University of West England, emphasizes the importance of representation in combating unrealistic beauty standards. “As AI technology continues to evolve,” she says, “it is becoming increasingly difficult to distinguish between what is real beauty and what is manufactured by AI.”

Dove’s commitment extends beyond its advertising practices. The brand has also introduced the Real Beauty Prompt Guidelines, offering guidance on creating images that reflect real beauty in AI-generated content. Additionally, through initiatives like the Dove Self-Esteem Project, the brand aims to empower individuals to develop a positive relationship with their appearance.

Alessandro Manfredi, Dove’s Chief Marketing Officer, underscores the brand’s dedication to promoting genuine beauty. “At Dove, we seek a future in which women get to decide and declare what real beauty looks like – not algorithms,” he says. “Pledging to never use AI in our communications is just one step.”

In response to Dove’s announcement, industry experts applaud the brand’s commitment to authenticity. “Dove’s decision to shun AI in advertising sets a new standard for the beauty industry,” comments Tracy Buchanan Persaud, a beauty industry analyst. “By prioritizing representation and transparency, Dove is not only challenging beauty norms but also empowering consumers.”

With its unwavering dedication to championing real beauty, Dove continues to inspire positive change in the beauty industry. As the brand marks 20 years of advocating for authenticity, its pledge to keep beauty real serves as a beacon of hope for individuals striving to embrace their unique beauty in a world inundated with digital distortion.


Dove’s commitment to authenticity in advertising is a refreshing departure from the prevalent use of AI-generated content in the beauty industry. By prioritizing real beauty over digital manipulation, Dove not only sets a new standard for the industry but also reinforces its mission of empowering individuals to embrace their unique beauty. In a society increasingly influenced by AI technology, Dove’s pledge serves as a reminder that true beauty lies in authenticity and diversity. As consumers, we should support brands like Dove that prioritize transparency and representation in their advertising practices.

Tiana Squire

Tiana Squire is our Leisure and Lifestyle Writer, dedicated to covering a wide array of topics including restaurants & bars, fashion, travel and tourism, family events and entertainment. With a passion for exploring and sharing the best in leisure experiences, Tiana brings her unique perspective and enthusiasm to each piece she writes. For inquiries or feedback, contact Tiana at tiana.squire@gtaweekly.ca.

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