Dove Brings Self-Love and Movement to Toronto with ‘Let Your Body, Body’ Dance Installation

TORONTO – Toronto’s The Well is set to come alive with movement and confidence as Dove celebrates the launch of its new Whole Body Deodorant with an immersive dance experience. From March 3 to 5, the “Let Your Body, Body” installation invites Canadians to step inside, pick their favorite song, and dance freely in a unique interactive setting.

Teaming up with popular Gen Z creator Spencer Barbosa, Dove is offering a space that promotes self-expression and confidence. The activation incorporates cutting-edge technology that allows participants to control their experience—whether dancing in private or flipping a switch to reveal their moves through a two-way mirror.

“Dancing is a form of self-expression,” said Barbosa, who is the face of the campaign. She highlighted the importance of moving confidently without the worry of body odour or chafing, challenges that the new Dove Whole Body Deodorant aims to address.

The launch of Dove’s Whole Body Deodorant collection is designed to tackle three common skin concerns: odour, chafing, and discomfort. With dermatologist-approved, aluminum-free formulas, the range provides long-lasting protection for various areas of the body, including the back, feet, and underarms.

Shagufta Hooda, Head of Deodorants at Unilever Canada, emphasized that the new line removes barriers to confidence by ensuring all-day freshness. “We want women to feel free from the discomfort of odour and embrace their bodies in motion, whether running errands, dancing at a party, or just enjoying everyday life,” she said.

The Dove Whole Body Deodorant collection comes in three formats:

• Cooling Spray: Available in Raspberry & Rose or Coconut & Vanilla, the spray provides a refreshing, residue-free application from any angle.
• Anti-Friction Stick: Designed to prevent chafing, this 2-in-1 deodorant and anti-chafe stick is gynecologist-tested and available in Raspberry & Rose or Coconut & Vanilla scents.
• pH Balanced Cream: This gentle, moisture-absorbing formula is available in Coconut & Vanilla or an unscented hypoallergenic option for sensitive skin.

The collection is now available on Amazon and at retailers nationwide for $14.97 MSRP. For more details, visit Dove.ca.