Connor Bedard Joins Gatorade Canada as Newest Sponsored Athlete
Mississauga, ON — Gatorade Canada has proudly unveiled its latest partnership with the NHL’s Calder Trophy Winner, Connor Bedard. The young hockey sensation, hailing from Vancouver, is celebrated for his offensive creativity and powerful shot. At just 18 years old, Bedard is already making waves in the NHL and now joins the ranks of Gatorade’s elite sponsored athletes, reinforcing the brand’s dedication to fueling exceptional talent in Canada.
Bedard’s journey to the top has been nothing short of spectacular. A two-time World Junior Champion and a standout in the WHL and CHL, Bedard’s accolades culminated in being the first overall pick in the 2023 NHL draft by the Chicago Blackhawks. His debut season saw him honored with the Calder Trophy, marking an impressive start to what promises to be a stellar career. This partnership with Gatorade is poised to further enhance his performance as he heads into his second NHL season.
“I’m proud to join the Gatorade family and grateful for the opportunity to be a part of a team that helps fuel some of the best athletes in the world,” Bedard shared. “Like so many kids who grew up playing hockey, Gatorade has been a part of my journey from day one. Gatorade is committed to excellence and is passionate about sports at all levels – I am really looking forward to working together.”
Lourdes Seminario, Senior Director of Marketing for Sports Nutrition at Gatorade Canada, expressed her enthusiasm about the collaboration, stating, “This partnership recognizes Connor’s momentous achievements and celebrates his ability to inspire the next generation of athletes. We are energized by Connor’s many achievements and are excited to continue being part of his journey and legacy in hockey.”
Celebrating Bedard’s Signature Shot
To welcome Bedard, Gatorade has launched a creative campaign that pays homage to his remarkable snapshot, which has become a trademark on the ice. The campaign can be viewed on Gatorade Canada’s Instagram, featuring highlights of Bedard’s career and his journey to becoming one of hockey’s brightest stars.
Contest: Win a Signed Gatorade Squeeze Bottle
In celebration of this new partnership, Gatorade Canada is offering fans a chance to win one of 98 Gatorade squeeze bottles, each signed and dented by Connor Bedard. This unique contest, available through Daily Faceoff, runs until Wednesday, July 31, 2024. Full contest details and terms and conditions are available on the contest page.
Joining a Prestigious Group
Bedard joins a prestigious list of athletes sponsored by Gatorade Canada, including NHL star Sidney Crosby, women’s hockey legend Hayley Wickenheiser, Olympians Marie-Philip Poulin and Andre DeGrasse, tennis prodigy Leylah Fernandez, Paralympian Aurélie Rivard, and basketball star Kia Nurse.
Gatorade’s partnership with Bedard signifies a continued commitment to supporting and celebrating athletic excellence across all levels of sport. For more details and to view the campaign, visit Gatorade Canada’s Instagram page.
