City of Toronto to Dedicate “Taylor Swift Way” in Honour of Eras Tour
Toronto – As Taylor Swift’s highly anticipated Eras Tour prepares to make its mark on the Rogers Centre, the City of Toronto is ready to celebrate the global superstar in a unique way. On Monday, November 4, the City will unveil “Taylor Swift Way,” a ceremonial street route named in Swift’s honour. Mayor Olivia Chow, along with Deputy Mayors Jennifer McKelvie and Ausma Malik, will preside over the event, joined by representatives from Rogers and the Daily Bread Food Bank.
The dedication ceremony is set to begin at 8 a.m. at Rogers Centre Gate 13, located at the northwest corner of the ballpark, just south of Front Street and off Blue Jays Way. Formal remarks and a sign unveiling will be followed by a media scrum with Mayor Chow. To accommodate press coverage, above-ground parking for TV trucks will be available near Gate 14, and complimentary parking for other attendees will be provided at the Rogers Centre underground lot.
Route Designation and Signage Auction for Charity
Taylor Swift Way will run from Nathan Phillips Square to Rogers Centre, covering sections of Queen Street West, John Street, Front Street, and Blue Jays Way. The ceremonial signs, which were developed in partnership with Rogers, will be auctioned off after Swift’s concerts conclude, with all proceeds going to support the Daily Bread Food Bank. This creative fundraising initiative highlights the city’s efforts to give back to the community, especially at a time when food insecurity continues to challenge many residents.
Upcoming Taylor Swift Concerts at Rogers Centre
Taylor Swift is set to perform six sold-out shows at Rogers Centre on November 14, 15, 16, 21, 22, and 23. Rogers Communications, a presenting sponsor of the Eras Tour in Canada, has been instrumental in organizing the celebratory activities surrounding Swift’s visit to Toronto. These shows mark one of the most anticipated events in the city’s cultural calendar this year, drawing fans from across the country and beyond.
Supporting Community and Charity Initiatives
The City’s decision to honour Taylor Swift reflects the significant economic and cultural impact that the Eras Tour is expected to bring. In a statement, the City emphasized the importance of recognizing events that unite and uplift the community, while also making a positive contribution through partnerships with organizations like the Daily Bread Food Bank.
As Toronto eagerly awaits the arrival of one of pop music’s biggest stars, the upcoming dedication ceremony and subsequent concerts are set to leave a lasting impression on the city, both culturally and philanthropically.
For more information about the event, visit www.toronto.ca or follow the City of Toronto on social media.
SOURCE City of Toronto
