Casio America Launches BABY-G+ PLUS Series to Commemorate 30th Anniversary

Casio America, Inc., has unveiled its latest addition to the iconic BABY-G lineup, introducing the BABY-G+ PLUS series in celebration of BABY-G’s 30th anniversary. The BGD10K collection pays tribute to three decades of innovation, technology, and style within the watch industry, capturing the essence of the original BABY-G while embracing contemporary design elements.

The BGD10K series features four meticulously crafted compact watches, each showcasing special holders for effortless strap interchangeability, eliminating the need for tools. Inspired by the vibrant aesthetics of Y2K fashion, the collection blends nostalgia with modern flair, offering captivating hues of baby blue, crisp white, deep navy, and vivid fuchsia.

Designed to exude charm and playfulness, the removable silicone straps of the BGD10K collection are complemented by whimsical pixel art animations displayed on the watch face when the light button is activated in time mode. These charming animations add a touch of BABY-G’s signature whimsy to the easy-to-read digital LCD display.

In addition to its stylish design elements, the BABY-G+ PLUS series boasts a range of practical features, including shock resistance, water resistance up to 100 meters, world time for 30 cities, stopwatch, countdown timer, alarms, and LED backlighting.


GTA Today spoke with fashion and lifestyle expert, Sarah Thompson, who shared her thoughts on Casio America’s latest release. “The BABY-G+ PLUS series perfectly encapsulates the spirit of the BABY-G brand while introducing fresh elements that resonate with modern consumers,” Thompson commented. “With its vibrant colors, interchangeable straps, and playful animations, this collection offers both style and functionality, appealing to fashion-forward individuals who value self-expression and versatility in their accessories.”

The BABY-G+ PLUS series is now available for purchase, with the BGD10K-2, BGD10K-4, BGD10K-6, and BGD10K-7 retailing for $79 at select retailers and For more information, visit

Tiana Squire

Tiana Squire is our Leisure and Lifestyle Writer, dedicated to covering a wide array of topics including restaurants & bars, fashion, travel and tourism, family events and entertainment. With a passion for exploring and sharing the best in leisure experiences, Tiana brings her unique perspective and enthusiasm to each piece she writes. For inquiries or feedback, contact Tiana at

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