Carlsberg Unveils Canada’s First Rosé Beer: 1664 Rosé Hits Shelves Just in Time for Summer

TORONTO – Canadians are raising their glasses this summer to a fresh and innovative twist in the beverage world, as Carlsberg introduces the country’s first-ever rosé beer, 1664 Rosé. This new offering combines the elegance of a classic rosé with the refreshing qualities of a premium wheat beer, making it a must-try for those looking to indulge in the season’s trendiest pink drink.

As part of the well-loved 1664 Blanc family, 1664 Rosé brings together a unique blend of flavours, including hints of citrus, peach, coriander, and a delicate touch of red berries. The result is a light, refreshing beer that promises to be a standout choice for summer gatherings and casual sipping alike. Packaged in the iconic blue bottle that 1664 Blanc is known for, this rosé beer is as visually striking as it is delicious.

Chad Abdo, Director of Marketing at Carlsberg Canada, expressed enthusiasm about the new product. “It’s the best of two beloved and sophisticated libations: a beautiful glass of rosé and a refreshing, premium beer. If you can’t decide on one, 1664 Rosé gives you both,” he said. The introduction of 1664 Rosé marks a significant moment for Carlsberg, reflecting their commitment to innovation and catering to evolving consumer tastes.

This summer’s introduction of 1664 Rosé has been closely tied to the fashion community, with the beer making its debut as the title sponsor of Fashion Art Toronto’s 1664 Fashion Week. This collaboration kicked off what has been dubbed the “summer of pink,” blending the worlds of style and refreshment in a playful yet sophisticated manner. “We are champions of bold style choices and individuality in fashion, especially those that showcase unique style twists, which is why 1664 Rosé is a playful twist on flavour and design,” Abdo added.

Beyond its appeal as a standalone drink, 1664 Rosé is also gaining traction among bartenders and cocktail enthusiasts. Monica Carbonell of Liquid Culture has crafted a series of cocktails featuring 1664 Rosé, including the now-viral ‘Proper’ Pink Tea Punch. This cocktail, combining whisky, steeped chamomile tea, freshly squeezed lemon juice, honey syrup, and 1664 Rosé, has become a favourite for those looking to enjoy a stylish and refreshing beverage.

For those eager to try 1664 Rosé, the beer is now available at the LCBO, The Beer Store, and select grocery stores across Quebec. As the summer continues, Carlsberg’s latest innovation is poised to become a staple at barbecues, picnics, and patio parties across the country.

GTA Today will continue to follow the rise of this exciting new beverage and its impact on both the beverage industry and summer culture in Toronto and beyond.