Canadian Tire Revives Hudson’s Bay Stripes with Limited-Edition Holiday Collection

Iconic brand returns December 5 with nostalgic capsule featuring home, lifestyle, and gift items

TORONTO — Canadian Tire Corporation (CTC) is bringing back one of Canada’s most cherished brands just in time for the holidays. The retailer announced the launch of its first-ever Hudson’s Bay Stripes holiday capsule, a limited-edition collection available exclusively at Canadian Tire stores across the country starting December 5, 2025.

The new holiday capsule marks the official debut of the Hudson’s Bay Stripes brand under Canadian Tire’s ownership following its acquisition of Hudson’s Bay Company’s brand assets earlier this year.

The curated in-store collection features a mix of heritage favourites and modern holiday classics, including:

• The Hudson’s Bay Point Blanket,

• Striped ornaments and holiday décor,

• Espresso sets and home essentials,

• Bedding, knitwear, and totes, crafted in partnership with the brand’s long-standing manufacturing partners.

Availability will vary by location, with items expected to sell quickly.

“Bringing the Stripes back to Canadians is both an honour and a responsibility,” said Greg Hicks, President and CEO of Canadian Tire Corporation. “Recognizing the enthusiasm and nostalgia Canadians hold for the brand, we are determined to reintroduce it with care.”

A Heritage Reimagined

The Hudson’s Bay Stripes — an enduring symbol of Canadian craftsmanship and cultural heritage — has been part of Canada’s story for generations. This limited-edition capsule represents the first step in CTC’s plan to revitalize and grow the brand for a new era.

“We’ve partnered with the same long-standing vendors to ensure the quality, craftsmanship, and authenticity customers have come to expect from the Stripes,” said Eva Salem, Senior Vice-President, Marketing and Brand, Canadian Tire Corporation. “We encourage all Canadians to share their ideas for the future of Stripes.”

Canadian Tire is also launching an interactive social media campaign inviting Canadians to share ideas for future Hudson’s Bay Stripes collections, brand collaborations, and product innovations for 2026 and beyond.

Where to Find the Collection

The limited-edition Hudson’s Bay Stripes capsule will be available in-store only at Canadian Tire retail locations nationwide beginning December 5, 2025.

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