Cadillac to Feature Dolby Atmos Across 2026 Electric Vehicle Lineup
San Francisco and Detroit – Luxury automotive brand Cadillac is elevating the in-car entertainment experience with the integration of Dolby Atmos across its entire 2026 electric vehicle lineup. The announcement, made by Dolby Laboratories (NYSE: DLB) and General Motors (NYSE: GM), marks a significant step in immersive audio technology for the automaker.
The inclusion of Dolby Atmos will be available in Cadillac’s upcoming electric models, including the 2026 Escalade IQL, Escalade IQ, Lyriq-V, Optiq, and Vistiq. Select 2025 models will also gain Dolby Atmos capabilities through over-the-air software updates.
Dolby Atmos, a cutting-edge audio technology, enhances music listening by creating a multidimensional sound experience. By delivering unmatched clarity and depth, it allows listeners to engage with music as intended by the artist, placing them in the middle of the soundscape.
John Couling, Senior Vice President of Entertainment at Dolby Laboratories, emphasized the transformative nature of the technology: “Whether you are listening to music to pass the time on a long commute or sharing a special moment on a family road trip, music has the power to transform mundane moments into something remarkable. Cadillac’s lineup of Dolby Atmos-equipped vehicles is re-imagining the driving experience, ensuring every journey is unforgettable no matter where it takes you.”
Cadillac Chief Engineer John Cockburn highlighted the brand’s commitment to innovation, stating that this collaboration represents a major shift in in-car entertainment. “Together, we are taking audio to new heights by ensuring the music experience stays true to the artist’s original vision, delivering a sound experience that makes consumers feel like they are in the music studio with them,” Cockburn said.
As drivers in the United States collectively log over 3 trillion miles annually, the demand for high-quality in-car entertainment continues to grow. A recent survey from Dolby found that nearly 90% of music streaming subscribers consider enhanced audio quality a ‘must-have’ feature, reinforcing the increasing consumer interest in premium sound experiences.
With Dolby Atmos becoming a standard feature in Cadillac’s EVs, drivers and passengers can look forward to an unparalleled audio experience that transforms every journey into a concert-like atmosphere. For more information, visit Dolby.com or Cadillac.com.
SOURCE Dolby Laboratories, Inc.
