Arts & EntertainmentMusic

Bud Light Presents: The Buckle Up Tour Featuring Owen Riegling Comes to GTA’s Small-Town Bars

Toronto – Country music enthusiasts across the Greater Toronto Area (GTA) are gearing up for an exciting musical journey as Bud Light Canada announces the highly anticipated Buckle Up Tour. The tour, presented by Bud Light and powered by Live Nation Canada, promises an authentic country music experience with rising Canadian star Owen Riegling at the forefront.

Kicking off on May 6th, 2024, the Buckle Up Tour will traverse through small-town country bars in Alberta, Saskatchewan, Manitoba, and Ontario, including a few stops just outside the GTA. This initiative aims to reconnect country music with its grassroots origins, bringing back the charm of intimate live performances to local communities.

Buckle Up Tour, presented by Bud Light (CNW Group/Bud Light Canada)
Buckle Up Tour, presented by Bud Light (CNW Group/Bud Light Canada)

Owen Riegling, hailing from Mildmay, Ontario, embodies the spirit of this tour. Starting his career playing in hometown bars, Riegling’s remarkable journey has seen him ascend through the ranks, earning accolades such as the 2022 Emerging Artist Showcase at the Canadian country music festival Boots & Hearts. Now, Riegling is poised to captivate audiences on a national scale, with the Buckle Up Tour marking a significant milestone in his burgeoning career.

Expressing his excitement, Riegling shared, “It’s a dream come true to have Bud Light Canada be a part of this experience and supporting the country music scene. I can’t wait to visit small-town bars across the country – including my hometown of Mildmay – playing free shows to fans and hopefully finding some new fans along the way.”

Andrew Oosterhuis, Vice President of Marketing at Labatt Breweries of Canada, emphasized the significance of bringing country music back to its roots. “Country music was born in small towns,” stated Oosterhuis, “and Bud Light wanted to find an authentic way to bring country music home to small-town country bars for Canadians to enjoy.”

The tour, spanning 12 stops throughout May, will feature a unique opening performance by local musicians at each venue. Free tickets for each show will be available starting April 12, 2024, at, with a limit of two tickets per customer. Additionally, a limited number of free tickets will be available at the door on the night of each show, subject to venue capacity.

As anticipation builds for the Buckle Up Tour, presented by Bud Light and powered by Live Nation Canada, GTA residents are encouraged to follow Owen Riegling’s journey and the tour’s updates on social media at @budlightliving and @owenrieglingmusic.

For GTA Today, this tour signifies a return to community-centered entertainment, offering an opportunity for locals to experience the magic of live country music right in their backyard. With Owen Riegling leading the charge, the Buckle Up Tour promises to be an unforgettable celebration of music, culture, and community spirit.

Tiana Squire

Tiana Squire is our Leisure and Lifestyle Writer, dedicated to covering a wide array of topics including restaurants & bars, fashion, travel and tourism, family events and entertainment. With a passion for exploring and sharing the best in leisure experiences, Tiana brings her unique perspective and enthusiasm to each piece she writes. For inquiries or feedback, contact Tiana at

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