PepsiCo Canada Launches bubly POP™, a New Soda Debuting First in Canada
Michael Bublé leads national campaign as sparkling water brand expands into soft drinks
TORONTO — PepsiCo Canada has officially launched bubly POP™, a new soda product marking the brand’s first entry into the soft drink category — with Canada serving as the exclusive global launch market.
The new beverage, part of the bubly portfolio, is now available at major retailers nationwide and comes in three flavours: berry, black cherry, and lemon lime.
A New Category for bubly
Known primarily for its flavoured sparkling water, bubly is expanding its lineup with a soda designed to offer more flavour while maintaining lower sugar content.
According to the company, bubly POP is made with real fruit juice, contains 3 grams of sugar or less per 355 mL can, and has no artificial colours, positioning it as a lighter alternative within the traditional soda category.
“bubly is one of the most-loved brands in Canada, and bubly POP soda is the natural next step,” said Sean Cauterman, Marketing Director, Growth Brands at PepsiCo Canada. “We made Canada the first market in the world to launch this product because Canadian consumers have been telling us this is what they want.”
Michael Bublé Fronts National Campaign
The launch campaign features Canadian music icon Michael Bublé, who played a central role in building anticipation through a series of social media teasers.
The rollout included darkened brand channels and mystery deliveries, sparking speculation before the official reveal.
“I’ve spent years trying to convince everyone that bubly is actually spelled Bublé…still working on that,” Bublé said in a statement. “So when they told me about bubly POP and let me in early, I thought, ‘Finally, they get how important I am around here.’”
The campaign builds on the long-running, lighthearted relationship between the artist and the brand, which has evolved into a broader marketing collaboration.
Available Now Across Canada
bubly POP is being sold in 355 mL cans and six-packs through grocery stores and convenience retailers across the country.
The product’s Canadian-first launch reflects the brand’s strategy to test new offerings in markets where consumer demand for lower-sugar, flavour-forward beverages continues to grow.
Expanding PepsiCo’s Beverage Portfolio
The introduction of bubly POP signals PepsiCo’s continued push to diversify its beverage lineup, balancing traditional soft drinks with evolving consumer preferences for reduced sugar and more natural ingredients.
With bubly already established as a leading sparkling water brand in Canada, the new soda offering represents a significant step into a broader segment of the beverage market.
GTA Today — Real News. Local Stories. Trusted Reporting Across the Greater Toronto Area.
