Booking.com Unveils Star-Studded Ad Campaign Featuring The Muppets During Big Game
TORONTO – Booking.com is bringing its signature humor and travel expertise to the biggest stage in advertising with a brand-new campaign set to debut during the fourth quarter of the Big Game on February 9. The campaign, a continuation of its successful Booking.yeah series, features a mix of everyday travellers and beloved cultural icons, The Muppets, highlighting how Booking.com helps travellers “find exactly what they’re booking for.”
With Kermit the Frog lounging at a beachfront vacation rental, Miss Piggy indulging in a high-end boutique hotel, and a family discovering the perfect waterpark resort, the campaign playfully illustrates how Booking.com caters to a variety of travel preferences. The campaign’s creative was developed by Zulu Alpha Kilo, with media strategy and planning managed by Mindshare.
“This campaign puts the spotlight on the incredible choice, ease, and value that Booking.com offers,” said Arjan Dijk, Senior Vice President and Chief Marketing Officer at Booking.com. “By blending nostalgia, modern storytelling, and a bit of playful imagination, we’re thrilled to share this with viewers during one of the year’s biggest cultural moments in the U.S.”
The integrated campaign will run across multiple platforms, including television, streaming services, online video, and social media. The Big Game spot is a 30-second ad, accompanied by various 15-second versions that will be available on Booking.com’s official YouTube channel.
Canadian travellers are embracing a more personalized approach to travel in 2025, with nearly two-thirds (62%) planning to leverage technology to enhance their experiences, according to Booking.com’s Travel Predictions 2025 research. With smart filters, verified reviews, and free cancellation, the platform aims to make travel planning easier and more tailored to individual needs.
Travellers looking for savings can take advantage of Early 2025 Deals, offering discounts starting at 15%. More details are available on Booking.com and the Booking.com app.
