Bad Bunny to Headline the Apple Music Super Bowl LX Halftime Show

Global superstar makes history as the first Puerto Rican solo artist to lead the NFL’s biggest stage

TORONTO — Global music phenomenon Bad Bunny will headline the Apple Music Super Bowl LX Halftime Show at Levi’s Stadium in Santa Clara, California, on Sunday, February 8, 2026, airing on NBC. The announcement, made jointly by Apple Music, the NFL, and Roc Nation, marks a historic milestone for both Latin music and the Super Bowl stage.

“What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history,” said Bad Bunny in a statement. “Tell your grandmother — we’re the Super Bowl Halftime Show.”

Shawn “JAY-Z” Carter, founder of Roc Nation, praised the artist’s global influence:

“What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”

The performance will continue the NFL’s partnership with Apple Music and Roc Nation — a collaboration that has transformed the halftime show into one of the most anticipated cultural moments of the year.

Jon Barker, SVP of Global Event Production for the NFL, highlighted Bad Bunny’s universal appeal:

“As one of the most influential and streamed artists in the world, his ability to bridge genres, languages, and audiences makes him a natural choice. Fans can expect an unforgettable performance.”

Apple Music’s Vice President of Music, Sports and Beats, Oliver Schusser, added:

“Few artists embody the intersection of music and culture more perfectly and authentically than Bad Bunny. His music has elevated Latin culture to the center of global pop, and we’re thrilled to deliver this historic performance to millions of fans worldwide.”

Apple Music’s Live Halftime Headliner Special

Ahead of the show, Zane Lowe, Ebro Darden, and other Apple Music Radio hosts will host a special Halftime Headliner broadcast on September 29 at 9:30 a.m. ET, featuring commentary and exclusive artist insights.

A Legacy of Iconic Performances

The Apple Music Super Bowl Halftime partnership has produced several Emmy-winning spectacles.

• Kendrick Lamar’s 2025 performance became the most-watched in history.

• Usher’s 2024 set earned three Emmy nominations, including Outstanding Variety Special (Live).

• Rihanna’s 2023 show claimed two Emmys, including Outstanding Directing for a Variety Special — the first in the show’s history.

• The 2022 lineup featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar also made Emmy history.

Production Credits

The Super Bowl LX Halftime Show will be produced by DPS with Roc Nation and Jesse Collins serving as executive producers, and Hamish Hamilton as director. Roc Nation continues to act as the strategic entertainment advisor for the NFL’s live performances.

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