Bacardi and Camila Cabello Launch Sustainable Vinyl to Celebrate New Album

Hamilton, Bermuda — In a groundbreaking collaboration, Bacardi® Rum has partnered with pop sensation Camila Cabello to launch a limited-edition bioplastic vinyl for her latest album, “C,XOXO.” This exclusive vinyl, made from sustainable sugarcane, is now available for pre-order, offering fans a unique piece of music history that aligns with Bacardi’s commitment to sustainability.

The sugarcane vinyl features Cabello’s hit single “I LUV IT” and is produced using an innovative process that replaces traditional PVC plastics with eco-friendly materials. The bioplastic used in the record is derived from sugarcane supplied by Bonsucro®-certified sources, ensuring high environmental and ethical standards. This initiative is part of Bacardi’s ongoing efforts to reduce its environmental impact and promote sustainable practices in the spirits and music industries.

The collaboration also includes the release of two custom cocktails inspired by Cabello’s songs: “Chanel No.5” and “BOAT.” These refreshing summer drinks reflect the vibrant spirit of Cabello’s music and Bacardi’s legacy of innovative cocktails. To further support environmental causes, Bacardi will donate to Beneath The Waves, a non-profit organization dedicated to marine conservation.

To promote the release, Bacardi is launching a series of videos showcasing the vinyl production process, with Cabello herself starring in the short-form introduction. The long-form video dives deeper into the technical aspects of creating the sugarcane vinyl, highlighting the reduced energy consumption and waste.

The limited-edition vinyl and cocktails are part of a broader multi-year partnership between Bacardi and Cabello, promising more exciting initiatives. Fans can follow @Bacardi_UK and @Camila_Cabello on Instagram for the latest updates.

This collaboration underscores the growing trend of sustainability in the entertainment and spirits industries, offering consumers eco-friendly options without compromising quality or experience. Bacardi continues to lead the way in sustainable practices, setting a new standard for the industry.

For more information and to pre-order the vinyl, visit Bacardi’s website.