Air Canada Vacations Launches “How Does a Vacation Sound?” Campaign to Inspire Canadians to Slow Down and Recharge

New sensory-driven brand campaign features immersive experiences and contest to win a trip to Punta Cana

MONTRÉAL — Air Canada Vacations is inviting Canadians to take a moment to unwind with the launch of its new brand campaign, “How does a vacation sound?” — a sensory-inspired initiative encouraging relaxation, mindfulness, and the joy of travel.

Running from October 6 to November 2, 2025, the campaign features a series of audio and visual experiences — including videos, radio ads, digital activations, and an immersive virtual sound bath experience hosted by wellness and travel content creator Carrie Bailey (@carrieann_bailey), streaming live on Instagram on October 9 at 7:00 p.m. ET.

“Vacations can be powerful,” said Selma Filali, Senior Director of Marketing and E-Commerce at Air Canada Vacations. “They allow us to escape the everyday, relax, recharge, make deeper connections and even try new things. Our hope is that this campaign will encourage Canadians to find those little moments of calm, reminding them just how restorative a vacation can be.”

A Sensorial Journey into Travel

The “How does a vacation sound?” campaign merges wellness and wanderlust, using the soothing sounds of waves, breezes, and tropical surroundings to help audiences experience the feeling of a getaway — even from home. It also includes:

• The “Sounds Like a Vacation” Contest, offering participants the chance to win a one-week all-inclusive trip for two to Punta Cana and 100,000 Aeroplan points.

• Out-of-home media placements in Montréal and Toronto.

• Digital and social media activations designed to transport users through sound and imagery.

To accompany the campaign, Air Canada Vacations has unveiled its 2025/2026 Digital Sun Guide, featuring over 620 curated all-inclusive packages and tropical destinations, tailored for every travel style and budget.

Celebrating 50 Years of Travel Excellence

This latest campaign marks another milestone in Air Canada Vacations’ 50th anniversary year, celebrating half a century of helping Canadians “make their dreams travel.” Known for its award-winning service and curated travel experiences, Air Canada Vacations offers everything from all-inclusive resorts and cruises to adventure tours and cultural getaways across destinations in Mexico, the Caribbean, Central and South America, Europe, Asia, and beyond.

All packages include flights on Air Canada or Air Canada Rouge, along with the ability to earn and redeem Aeroplan® points for added value and convenience.

For full campaign details and contest entry information, visit aircanadavacations.com or follow @aircanadavacations on Instagram.

Follow GTA Today on social media for more local news and updates. #GTAToday