Leisure and Lifestyle

7-Eleven Canada and Tetris Join Forces for Gaming Contest Exclusive to Canadians

VANCOUVER, BC – In a collaboration that has gamers across the nation buzzing with excitement, 7-Eleven Canada and Tetris have announced a unique gaming contest exclusive to Canadians. From May 1st until June 25th, 2024, Canadian gamers will have the chance to win one of the 1800 handheld gaming devices shaped like 7-Eleven’s iconic Slurpee cups.

The contest, available only to 7Rewards members, promises an unforgettable fusion of nostalgia and modern convenience. With each scan of their 7Rewards app, participants increase their chances of winning this coveted collectible, valued at $50 CAD. And the excitement doesn’t stop there – for every scan of select products, such as Coca-Cola, Gatorade, and Slurpee, members receive bonus entries. Additionally, 7Now delivery and pick-up orders, along with Mobile Checkout purchases, earn even more bonus entries.

Marc Goodman, VP & General Manager of 7-Eleven Canada, expressed his enthusiasm for the partnership, stating, “This year is the 40th anniversary of Tetris, a game so great it’s obsessively played by Gen X, millennials and Gen Z alike. We are thrilled to partner with another popular brand and bring this fun, unique contest to our over 6M 7Rewards Members.”

Maya Rogers, CEO of Tetris, echoed this sentiment, emphasizing the collaboration’s celebration of innovation and shared gaming joy. “As we mark the milestone 40th anniversary of Tetris,” Rogers remarked, “we are excited to announce our partnership with 7-Eleven, another iconic brand beloved across generations.”

In addition to the contest, 7-Eleven Canada is offering exclusive deals to celebrate World Tetris Day on June 6th. 7Rewards Members can enjoy a Medium Slurpee for just $1, with tantalizing new flavors like Strawberry Lemonade and Brisk Mango tempting their taste buds.

For those not yet part of the 7Rewards program, there’s no better time to join. With all the pieces falling into place for this exciting collaboration, now is the perfect moment to download the 7-Eleven app and join in the fun. Whether you’re a die-hard Tetris fan or simply love the convenience of 7-Eleven, this contest promises something special for everyone.


The partnership between 7-Eleven Canada and Tetris is a remarkable example of how brands can creatively engage with their customers, tapping into nostalgia and shared interests. By offering exclusive rewards and a chance to win a unique collectible, the contest is sure to resonate with gamers and 7Rewards members across the Greater Toronto Area and beyond. With Tetris celebrating its 40th anniversary, this collaboration not only celebrates the iconic game but also showcases the enduring appeal of both brands. As Canadians eagerly participate in the contest, it’s evident that this partnership has struck a chord, blending gaming excitement with the convenience and familiarity of 7-Eleven stores.

Tiana Squire

Tiana Squire is our Leisure and Lifestyle Writer, dedicated to covering a wide array of topics including restaurants & bars, fashion, travel and tourism, family events and entertainment. With a passion for exploring and sharing the best in leisure experiences, Tiana brings her unique perspective and enthusiasm to each piece she writes. For inquiries or feedback, contact Tiana at tiana.squire@gtaweekly.ca.

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